With a market worth 1.46 trillion U.S. dollars for the year 2020, the fashion industry has been – and is expected to be – crawling with clothing brands. In addition to the same, for a long time, professionals who have been in the apparel industry have been highlighting the need for clothing brand logos – and the brands – to be more polished, trustworthy, and accomplished, as compared to companies in other industries.
While the reasons vary – for some, it is about the fact that clothing helps individuals express their individuality, whereas for others it is more about high competition in the industry – the end opinion of fashion brand experts remains the same: the brand shall be unique. This uniqueness begins by aligning a well-designed clothing brand logo with the brand.
Let me preface this by saying that there is a lot that goes into building a clothing brand: availability of fabric, MOQs (Minimum Order Quantity), supply chain management, logistics, to name a few. Be that as it may, this is all in the background, and while it affects the quality of products and overall business, your customers do not care about it at all. It is a bitter pill to swallow: your customers only see the surface of your clothing brand, i.e. the clothing brand logo.
Therefore, your foremost focal point to enhance customer attraction and acquisition is the topmost layer of your business: the logo of your clothing brand.
Also, read: Fashion Branding Secrets from 14 Industry Experts
Iconic Clothing Brand Logos
In all honesty, the above-mentioned information is nothing new. You will come across a number of experts, blogs, videos, and advisors who will highlight the importance of fashion brand logos. Nevertheless, understanding its importance in theory is one thing, and grasping the gravity of it in a practical manner is completely different. The best way to see it all in action is by knowing how others are doing it. Therefore, below are famous clothing brand logos to inspire the logo of fashion brands which – with the right brand identity – can be as successful as these:
Men’s Clothing Brand Logos
While men’s clothes seem like an untapped part of the fashion industry, it is growing more than one would expect. The following companies have been not only changing the dynamics of the same but also using extraordinary logos to match with their approaches.
Everlane
The brand offers one of the most timeless clothing products for men. Moreover, it is known as one of the sustainable clothing brands which are considerate towards its factory workers and encourages conscious men to be a part of the community. Given all the simplicity and transparency, the brand’s logo aligns with the same: all-white font color for the name of the company within a plain black box.
Buck Mason
Known for its ‘perfection, then sale’ approach concerning its clothing items for men, this brand started as a 350 square feet garage, and has become stronger than most startups in the men’s clothing brands’ industry. This perfection and strength reflect not only through the clothing materials offered by the brand but also through the logo formed with black, bold font typography and a light-colored background.
Women Clothing Brand Logos
The most eventful aspect of the fashion industry has to be the changes seen in women’s fashion. From corsets and shoulder pads to crop tops and cape jackets, a lot has changed. Understandably, it is one of the most competitive markets. Therefore, the need to step with the right foot first is even more important than ever. Following international women, clothing brands show how – with a perfect clothing brand logo – a brand can stand apart even in the most crowded markets.
Chanel
The logo that always looks the same, is surprisingly minimal considering its initial years, even when the norm was inclined towards bright, bold, extravaganza logos. As a pioneer of interlocking letter logos – followed by Gucci, Fendi, and Escada – Chanel has certainly set the bars way higher than preferred by its competitors.
Read more: Letter Logos: Everything You Need to Know Before Designing a Lettermark Logo
Hermes Paris
A Duc carriage with a horse for a luxury clothing brand logo sounds bizarre and probably would have been when they came up with it in the 1950s. However, it does not only serve its purpose: stand apart from the other clothing brand logos, but also its rigidity and consistency show that the brand knows what it is doing, and does not seem to be changing based on trends that pass along.
Dolce and Gabbana
The Italian brand does not only focus on the quality of its luxury clothing, but also the sophistication that comes along with it. A similar sense of sophistication is reflected in the logo of this clothing brand: a clear, elegant wordmark.
Baby Clothing Brand Logos
Kids’ clothing preferences and approaches say a lot about them, parents, culture, and various other whatnots. With numerous lessons to be taught constantly, parents already have a lot on their tables. Amid the same, choosing clothes (which is frequent as they grow out of it) is a task. However, following baby clothing brands established trust: first through their logos, then the clothes.
Gini & Jony
Starting small in the 1980s, Gini & Jony has become a household name around the world. Focusing on quality, the company’s brand-building journey has been highly impressive and definitely teaches a lesson or two to the brand managers who look up to the same. While all this is in the corporate world, the customers, on the surface, relate instantly with the brand’s brightly colored logo with a clear yet attractive font.
Mothercare
With one of the vastest range of categories considering clothing for infants, toddlers, and kids, this British retailer also offers maternity clothing. To represent care and love through its logo, the brand has maintained its original brand identity throughout the changes made in its logo. With a deep blue color for the font and a stylish figure within the right arch of the letter M, the logo represents all company values while being clear about its product and services.
Vintage Clothing Brand Logos
With the clothing industry flooding up with numerous clothing brands, finding a personal style has been difficult. Additionally, finding one-of-a-kind clothing pieces is seemingly impossible. Moreover, with the world moving at such a fast pace, more and more people want to enjoy the nostalgia that comes with vintage clothing. Consequently, targeting such an audience is not a piece of cake. Let us learn from these popular clothing brand logos which succeeded in a competitive yet niche market:
Depop
One of the biggest reselling platforms in the clothing market offers a variety of products in the categories such as vintage, one-of-a-kind, and streetwear. In order to adopt the same aesthetics into their brand design as well, the brand had to begin with their logo design, and it certainly got it right. One cannot go wrong with a red typeface color in Sans font for the brand name, and white background as a logo for vintage clothing brands.
Farfetch
This platform connecting designers, curators, and customers together, has one of the most elegant luxury clothing brand logos. With the horizontal segments of the letter F intertwined together, the letter logo symbolizes its name with the mere use of 2 F(s). This shows: the logos which tend to stand apart from the crowd are often the ones with the simplest design.
Gym/Activewear/Workout Clothing Brand Logos
Exercising is about feeling fitter and healthier. But let us admit, it is also about feeling good in your own body, and feeling good about yourself, inside out. Thus, people need clothes that are a combination of form and function. The following brands – starting from their logos – have ensured to provide the same.
Asics
The blue-colored, fancy yet subtle logo of the famous exercise clothing brand, Asics, has been one of the most consistent logos in the activewear industry. Not only does the logo signify effortless workout, but also represents the name of the company, which is a Latin abbreviation that translates to ‘ A sound mind in a healthy body.’
Outdoor Voices
The company makes some of its fabric on its own and offers a variety of traditional-style products. In order to match the same, the brand changed its logo from a symbolic one to a simple logo with initials of the brand name in a blue box.
Vuori
The brand is known for its comfortable clothes which come in handy when you want to get the sweat going in the gym. This approach was first reflected through its logo: one of the most soothing workout clothing brand logos. Additionally, the website of the brand is themed according to the logo.
Beach Clothing Brand Logos
Most of us share the love of beaches, but with that comes the struggle to dive into numerous swimsuits to know which one is the best. A combination of a pool deck and a sunny day needs more than a few margaritas and SPF creams. You want to match the ambiance, comfort, and aesthetics of a beach, and following – simply starting with the right beach clothing brand logos – is the list of companies who meet the standards.
Victoria’s Secret
One of the most iconic brands in the fashion industry, known for its classic collection of lingerie and swimwear, Victoria’s Secret, has been using dark colors for its font since the beginning of its existence. While these dark colors – mostly black – reflect sophistication, which is the key element of the brand’s product, the color palette also includes pink and white. One of the things one can learn from the brand’s logo is its mini-transformation throughout the time, proving that with time, rebranding can work out for a lot better than one might expect.
Cloe Cassandro
Formed on the basis of love of Bali, the brand began as an attempt to improve the lives of clothing artists of Bali and turned into one of the most well-known luxury beachwear brands. With a goal to reflect the warm spirit of those who design the clothes, through the entire brand identity, the brand certainly brings uniqueness to the table; starting from its honey-peach-like typeface color used for the logo. Moreover, the use of spacing to emphasize individuality is the icing on the cake.
Yoga Clothing Brand Logos
The Internet is filled with statistics that prove the growth of yoga as an industry, yoga teachers who provide services offline and online, and yoga products for all your fitness needs. However, as it is a growing approach in terms of fitness, there are many changes to the same. Therefore, yoga clothing brands that ought to be meeting our standards are essential. Nevertheless, it is difficult to communicate visually with your customers in such an industry, let us see how the following brands have been doing it successfully through their logos.
Lululemon
The renowned yoga apparel maker, Lulumelon, has been displaying its logo on products such as its comfortable yoga mats, yoga pants, lifestyle clothing, and all its products. Reflecting the effects of yoga, the company’s well-toned logo does all the justice to the same. However, some believe that the logo looks like an A, which was supposedly designed in alignment with one of the name choices for the brand: Athletically Hip. However, the red and white combination of logo colors hint at passion and strength such as the activity for which it is made.
Alo Yoga
The brand provides a range of yoga products: from clothing sets to a jacket to throw on top of your yoga outfit. Unlike Lulumelon’s mysteriously creative story behind its logo, the Alo Yoga logo is quite to the point. With a playful typeface, the bold element of the brand’s logo reflects the power and the light typeface reflects the ease that the brand provides through its apparel.
Sports Clothing Brand Logos
Everyone has their own preferences when it comes to gym wear or yoga clothing. However, sports and athleticwear are a bit different. You could be testing your skills at a new sport or participating in the next football season, your sports clothing matters for safety and performance reasons. The sports clothing brand logos mentioned below certainly helped with spreading the word about the same.
Nike
Any clothing brand logos list could not be completed without the mention of the famous Nike Swoosh logo. With a rich history and marketing campaigns, the logo is one of the most recognizable symbols around the world. Created by a design student at the time, the logo is now a symbol of speed and victory.
Related: History of Nike Logo; They Didn’t Just Do It
Puma
The wild cat logo we all know today has been changed quite a number of times, but the brand decided to stick with the same for all the right reasons. Combined with a soft and straight typeface for the brand name as a logo, the wild cat adds a sense of integrity and power to the logo, which is also aligned with the known qualities of the products offered by Puma.
To Conclude,
There are endless clothing brand logos to stir the idea for your fashion logo design. It goes without saying, a lot can be learned from each of the clothing logos mentioned above. Be that as it may, all the above-mentioned brands have one thing in common: authenticity. While it is essential to learn from others, so you would not make the mistakes they did and have a clearer idea of what works, it is also important to be original with your work. Your fashion logo design should be in alignment with the values your brand uphold, products you offer, customers you target, and the message that you wish to convey through your logo design.
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Head of Design at DesignBro and is responsible for UI/UX Design, managing the global designer community, and ensuring quality levels of both designers and designs remain high.
