“Once my business is up and running, I’ll start investing in brand building.” Does this sound familiar? The fact is most small business owners focus on marketing and building sales …

All it takes is a spark, a moment of inspiration for a great idea to take shape in your mind. Artists, scientists, and of course, entrepreneurs are always on the …

The expression of art is one of the main goals of graphic design. It also helps increase the appeal of products and services, as well as it plays a significant …

Music, painting, comedy, drama, movies, and everything creative separates humans from other species living on the planet. The artistic abilities of the human race evolved over hundreds of thousands of …

Precisely 39 hours earlier, at our annual virtual meeting, one of the most anticipated questions was brought up: the importance of a logo design. Of course, many insights – some …

Talk of efficient branding, and you just can’t disregard the importance of product packaging. It is not just a wrapper or a container ensuring the safety of its contents. It’s …

What is branding? Is it your company’s logo, tagline, marketing strategies, or all of these at one go? In simple words, branding is the process of creating your brand’s perception …

Isn’t it surprising to see the speed by which technology has evolved in the last few decades? The technological leap humans have taken, especially in the previous two decades, speaks …

In today’s digital world, product mockup plays a significant role in the success of a product launch. Product mockup allows marketers to present their products from many different angles and …

Symbols have played a vital role from time immemorial. The ancients used symbols as a way to express themselves in various ways. The prehistoric man carved his life experiences on …