Carolyn Davidson designed a logo for a budding company which was allegedly a result of structured efforts and seventeen hours. However, her client, the founder of the company, Phil Knight, …

As per research conducted by Seoul International Color Expo, around 85% of the participants (consumers) consider color as the biggest factor while selecting a product. Furthermore, 92% assure that they …

In a world that has thousands of brands, all ready to prove how they excel, it is imperative to decide how your business will stick out.  An essential part of …

Video has proven to be an incredibly effective marketing tool, kicking out blogs and infographics from the leading position when it comes to the media used in content strategy. Demand …

From rebranding to finding newer ways to attract customers, big brands around the world are trying to adjust to the new normal even as they continue to fight the menace …

“Design is thinking made visual” Saul Bass One of the well-known names who made the design industry what it is today, Saul Bass, is more versatile than the color white. …

In the year 2014, while selecting my paths between making a career in design or settling for a tech job, I came across a design which was used as an …

A 60-years long career that changed the American landscape of design. As it is a creative domain, in design, two plus two does not always turn out to be four. …

In the past, getting your brand noticeable wasn’t so complicated. You only had to run ads on television and ensure you provide products and services people need, and you’d be …

The decoy effect – a cunning marketing strategy used by marketers to influence you into buying what they want. In this article, I will explore what the decoy effect is …